AKI debuts BrincAKI, its new concept of specific products for children, with the well-known Tower Game, a traditional game to be built by youngsters together with their elders. The kit has wooden bars, sandpaper, paints and brushes so children can create their toy with their hands and play with their family.

This project was born through 'InovAKI', the accelerator of AKI collaborators' ideas. The concept was implemented only 30 days after its approval, being tested in twelve stores of the brand. In just one month, more than 100 units of the game were sold.

"We linked the traditional games of our childhoods with the concept of" do it yourself ", promoting the" pet "of DIY in the little ones. We want to not only encourage moments of sharing, times in the family, but also encourage children to create, build and use their hands. "Says Pedro Morais Barbosa, AKI's institutional communication officer.

"The success of this product confirms the potential of our employees' ideas. We want to extend this concept in store in the very near future, and promote more traditional games for children to build, "adds the manager.